Problem: Sundance has become a place where only cinephiles and prestigious filmmakers attend. However, it’s losing the main audience , and the connection to understand the essence of Sundance.
Solution: Getting back to the basics.
Roles:
Art Direction
Designer
Copywriter
Motion Designer
Team:
Jerome Salac
Genique Smith
Tools
Adobe Illustrator
Adobe After Effects
Adobe Photoshop
Disclaimer
Please note: This classroom project was created for the course “AD315 Art Direction”. This is purely for educational purposes and is in no way affiliated with Sundance