Problem: Sundance has become a place where only cinephiles and prestigious filmmakers attend. However, it’s losing the main audience , and the connection to understand the essence of Sundance.
Solution: Getting back to the basics.
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/823bfafd-071f-4d2f-9e7d-e9f141108632_rw_1920.png?h=e12da852bf4d66ae843f224e93748048)
listen to the author
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/cdd8e74d-a3be-46ec-9a47-4b154b140216_rw_600.png?h=28d9bbab5ee049d5a02bf63011efffd0)
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/975d598a-c55b-4e11-a0b8-2566798b63d6_rw_600.png?h=3dd35e552d7cf03a08fb16419f4c4753)
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/28252af0-c083-43f0-a4d6-f07beddca9ab_rw_600.png?h=e00d0606a93cc99ac30c4e38c99abdc7)
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/18e4663d-f44e-433e-ad87-4c4a68b20d5c_rw_600.png?h=178639b35ddae7398223d71867e90c41)
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/6334ac20-05be-4062-8aab-9c872b16d167_rw_600.png?h=ad435eabc49880c785ec0356f32376b2)
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/2eeb3d01-3126-43bb-be38-6cbfd4446d73_rw_600.png?h=65f4f0ab0af7ab483626e4354459a7a0)
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/74aaee6d-96aa-4485-8338-5fdfdf133eed_rw_1920.png?h=2ba26e2db74a822173673ecf5c82a2a9)
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/b2cff1a9-3d9e-44aa-ae15-776171bb721e_rw_1920.png?h=3fa4a0f2eb7ee26d86fec8af88920a85)
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/2d4aab3f-f269-4638-a70a-9c39296b664e_rw_1920.png?h=7809b831d7d9467fee902eb2146b45df)
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/c6a15baa-52cd-414e-aa25-2dcc485462fa_rw_1920.png?h=a70fbbe98d218663793f0839c6d15eb2)
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/23f9b774-c12e-42a2-a7a9-841c9dc4368e_rw_1920.png?h=2cbc8c82afd3ca1787cffefa43c57147)
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/7c44ac3a-15f3-4329-960c-d245b56699d3_rw_1920.png?h=6b14397430e421bbb07f4b2702478168)
Roles:
Art Direction
Designer
Copywriter
Motion Designer
Team:
Jerome Salac
Genique Smith
Tools
Adobe Illustrator
Adobe After Effects
Adobe Photoshop
Disclaimer
Please note: This classroom project was created for the course “AD315 Art Direction”. This is purely for educational purposes and is in no way affiliated with Sundance