Problem: How can we attract young adults to enjoy candy free of judgement?
Insight: Irregular shaped candy, each of the colors represents a personality trait. People want candy that creates nostalgia and relatability.
Solution: Using iconic nerds in popular movies/tv shows to display how the smallest things can define them.
Role:
Art Direction
Copywriter
Tools:
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Procreate
Disclaimer
Please note: This classroom project was created for the course “AD381 Creative Principles ”. This is purely for educational purposes and is in no way affiliated with Nerds Candy.