Problem: How can we attract young adults to enjoy candy free of judgement?
Insight: Irregular shaped candy, each of the colors represents a personality trait. People want candy that creates nostalgia and relatability.
Solution: Using iconic nerds in popular movies/tv shows to display how the smallest things can define them.
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/ffb15e75-c517-445f-848d-95eaf07066f1_rw_1920.png?h=be2114efc1df2105c1a54e96a4b9e73a)
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/79f97727-af08-4892-823d-5d3ed14a0037_rw_1920.png?h=e7679cfc4eea6557c150e16e2c2bdb94)
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/60f31d3d-fe36-4584-b976-191c3865c6dc_rw_1920.png?h=b452ce2917505610fc004a1a73ea0fe3)
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/d4aa5aa5-54c2-42aa-8e9b-0986c8f7d3a5_rw_1920.png?h=bda9a48022c2b1be57a157dc46cc9fe1)
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/d08c6fef-c16d-419c-93d2-4a75249c4b55_rw_3840.png?h=ff2bba73499d117803a875ed8f4411d5)
![](https://cdn.myportfolio.com/a9346025-d73c-43da-ac76-92cd7149ac42/2d85d8f4-f11e-4d81-9417-8bd041eaf9b0_rw_1920.png?h=41b4487adfa5b1a38ff03ee78175c1ea)
Role:
Art Direction
Copywriter
Tools:
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Procreate
Disclaimer
Please note: This classroom project was created for the course “AD381 Creative Principles ”. This is purely for educational purposes and is in no way affiliated with Nerds Candy.