Objective: Reward Honey Maid’s loyal facebook disciples of the long lost and crucified Chocolate graham cracker. We are bringing it back as an Easter Exclusive, making it only available through a facebook link for online purchase. Rejoice! The chocolate graham is back for those who prayed for it.
Problem: Getting people to buy more HoneyMaid.
Target Audience: Christian mothers and grandmothers, ages 40-65, from the southern regions of the U.S. Specifically, facebook users.
Insight: The Facebook users are cult-like to the flavor of Honey Maid chocolate. Their obsession to bring back the chocolate is broadcasted across the Honey Maid facebook page.
Answering Your Prayers
Big Idea: Bring back the chocolate graham crackers as an Easter season specialty, through Facebook online purchase. Loyal customers have been very vocal about praying the chocolate graham makes a return, we are answering their request.