Problem: Getting people to buy more HoneyMaid.
Insight: The Facebook users are cult-like to the flavor of Honey Maid chocolate. Their obsession to bring back the chocolate is broadcasted across the Honey Maid facebook page.
Big Idea: Bring back the chocolate graham crackers as an Easter season specialty, through Facebook online purchase. Loyal customers have been very vocal about praying the chocolate graham makes a return, we are answering their request.
Answering Your Prayers
