There are millions of bookstores in NYC, but there is quite literally, one Strand. The paint is chipping off the walls. It smells of damp paper. The floors creek like crazy. The beams holding up the shelves are completely rusted. It’s packed with people all the time. Nothing is more New York than that. In these TV commercial ads, we brought the Strand to life in the form of two “lovely” elderly NYC neighbors, chatting, and gossiping about their “visitors”.